Video Three: Rudimental- 'These Days'

Video Two: P!nk- 'Beautiful Trauma'

Please find attached the following video including the analysis points throughout the video... 

Video One: Niall Horan- 'On The Loose'

Please find attached the following video including the analysis points throughout the video... 

Existing Track Inspiration

I have formed a list of music videos that I could possibly use for my NEA Coursework 
music video task, these all fit with the Dance genre and would also be sutiable for the
 16-24 year old target audience.

Shakira- Waka Waka

This is currently my most preferred music video that I am hoping to use the track for within my own music video. I personally believe the increasing melody and contrasting pitch make it an enjoyable and dance-worthy music video overall.

Shakira- Try Everything

Although this music video is based upon a movie, I personally enjoy the live feel and the constant increase in pitch and tone- it allows us an audience to catch the rythm and enjoy the track overall.

Avicci- Wake Me Up

Coldplay- Something Just Like This

Niall Horan- On the Loose

Anne Marie- Friends

Grace VanderWall- Moonlight

Imagine Dragons- On Top of the World

Ella Eyre- Came Here for Love

Colplay- Up and Up

 

Naughty Boy- One Chance to Dance

Existing Website Analysis

Final Preliminary Evaluation

Dance Genre Research

        

 LEARNING POINTS: 

From completing this research into the Dance genre, I must convey the conventions that I stated within the presentation, the key conventions being: Fast paced editing, vibrant and colourful clothing and set and high angle establishing shots in order to provide the dance environment. I intend on using these throghout my music video production as well as ensuring that I abide by the generic conventions also.

Marketing Package Research

LEARNING POINTS:

• Ensure that my music video and website are connected and that this connection is clear throughout. Remember, there are ten marks for providing a sense of synegy
• Use similar colour schemes in my video and website, this will make it seem more continuous
• Although I am not making a digipak, use the same images on the website as you would on the digipak.

Music Video Theorists (Archer and Fraser)