25th June 2018:
Filming for my Music Video has commenced and, following the Filming Schedule, I am currently on track for completion within the New Year. I have worked on shot variety today, ensuring that I have utilised different angles and lenghted shots in order to prevent my music video from becoming tedious for consumers.

Statement of Intent- Final Draft

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (400 Words- Final Brief)

 

Product One: As stated within the brief itself, I intend on creating a video that is suitable for a 16-24 year old AB demographic, this meaning that I must create a socially sophisticated music video that combines current social issues that also includes two grouped stereotypes. I have chosen to direct, film and edit a music video to Selena Gomez’s recent track ‘Wolves’. The track is one of Selena Gomez’s famous hits behind the Netflix sensation ‘13 Reasons Why’. She is the executive director of the show that combines current global issues of mental health, depression and suicide (these being issues experienced by all socioeconomic groupings) through modern and well-known cast members, such as the protagonist (Clay Jensen) who is played by Dylan Minnette, this being a twenty-one year old actor from the series that fits within the provided demographic. 

Throughout the video, I intend on following the artist's relationship and how she almost pushes the male protagonist away due to her lack of confidence and self-belief. In terms of social context, the ever-increasing rate of divorces within the UK is going to be illustrated through a medium that also portrays the issue of social insecurities that causes many relationship breakdowns. From the perspective of the male protagonist, his partner seems perfect and angelic (this being portrayed through a pure white dress worn by the female) and the male is portrayed as being a social construction- I intend on directing the male actor to wear a navy blue suit as this illustrates, similarly to the female actor, the perfection and neatness of the overall product. 

The mise-en-scene must also run congruously with the narrative throughout my music video, as previously mentioned, I am going to direct the female actor to wear a pure white mid-length dress that shows her legs (this abiding by Van Zoonen's gender theory as the female protagonist is going to be portrayed as being an 'object' for the audience). The male is going to wear a navy blue suit, thus making him a 'spectacle' and a method of self-release for the female.

Product Two: Similarly to this, I must also produce an existing website that promotes the artist herself- I have chosen the artist title ‘Motion Tides’ as it fits with the genre and social ideologies that are present within my music video. I intend on using a monochromatic colour scheme throughout my website in order to show the contrasting emotions that the protagonist experiences- the white areas reflect positivity and the darker areas reflect the more dejected times that the protagonist experiences. 

I also intend on including tour dates and 'new artist titles' within my website itself, this is a primary method used to promote an artist within the music industry; many artists who are signed to the Universal record label (this being the chosen industry within the product brief) utilise simplicity and include such features on their website also, prime examples being: Calvin Harris, Taylor Swift and the original artist behind the track ‘Wolves’, Selena Gomez. As well as this, I must also ensure that I include my final draft within my website and also photographs that I take that act as potential ‘album covers’ from my artist, Motion Tides. Ultimately, this provides a sense of synergy across my media products and also shows the evident connection between the two.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

 (100 words- Final Brief) 

Throughout my NEA coursework, I must make evident connections between my media product, adding a sense of synergy between the music video and website. As I previously stated, the monochromatic colour scheme is going to remain consistent when the protagonist is present within the frame. I am also going to utilise fade functions when transitioning between shots within the music video as this is similar to the parallax scrolling function within the website itself, this almost provides the audience with an overview of the protagonist’s life, being able to scroll through the protagonist’s journey. Similarly, I am going to utilise similar mise-en-scene with the website photography and shots within the video itself, this establishes a clear link between the two and certainly creates a synergetic link throughout my NEA coursework products.

Filming Schedule

Risk Assessment