LEARNING POINTS:
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If I were to produce a digipak to support my music video, I would need to ensure that it contains images and shots from the video itself, this being something that was common throughout the digipaks I evaluated. The Digipaks must also have a common colour theme that is stuck to, Colplay's digipak being a prime example of this. The digipak would also need to be creative and adventurous- including images with edits that make it different to the music video itself. Finally, and probably most importantly, the digipak must promote the artist in general.
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