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Music Video Pitch Update

After completing my NEA Music Video Pitch, I received feedback from my peers stating what I need to do to improve and where my strenghts lie. From my audience feedback, it is evident that my narrative and character names was too confusing and did not work as a music video itself. Therefore, I have decided to change my chosen track and the narrative/societal message that follows this. 

My New Chosen Track: 'Back To You'~ Selena Gomez

 

The track is one of Selena Gomez’s famous hits behind the Netflix sensation ‘13 Reasons Why’. She is the executive director of the show that involves ideas of mental health, depression and suicide.
Throughout the video, we will follow the life of the artist (Olivia Weston) and how she suffered from bullying during her education. She turns to acts of self-harm to try and relieve her pain and attempts suicide also. There is also a dance section within the music where the pace and pitch increases, I am going to get another two actors (Fiona Kinsella and Eleanor Carty) to dance within these sections (I have choreographed a dance sequence for this) and portray this as being a coping method for the protagonist (Olivia Weston)- in order to make this obvious, I am going to choreograph a dance sequence that I shall record in the drama studios using strobe lighting. This makes it clear that it is the protagonists’s fantasy and showing her thoughts of being ‘normal’ again.
 

Music Video Marketing Pitch

Lyrics Evaluation

Key:

___= Societal Message   ___= Vocal Lyrics through Phonics ___= Foreign Language

You're a good soldier
Choosing your battle
Pick yourself up and dust
 yourself off and back in the saddle
You're on the front line
Everyone's watching
You know it's serious we're getting 
closer, this isn't over

The pressure is on
You feel it
But you've got it all
Believe it

When you fall get up oh oh
And if you fall get up oh oh

Tsamina mina zangalewa
'Cause this is Africa

Tsamina mina eh eh
Waka waka eh eh

Tsamina mina zangalewa
This time for Africa

Listen to your God
This is our mottoYour time to shine
 don't wait in line y vamos por todo

People are raising
Their expectations
Go on and feed them this is your
 moment no hesitations

Today's your day
I feel it
You paved the way
Believe it

If you get down get up oh oh
When you get down get up eh eh

Tsamina mina zangalewa
This time for Africa

Tsamina mina eh eh
Waka waka eh eh

Tsamina mina zangalewa
Anawa aa

Tsamina mina eh eh
Waka waka eh eh
Tsamina mina zangalewa
This time for Africa

Ame la mejole biggi biggi mubbo
 wa A to ZAsi tsu zala makyuni biggi 
biggi mubbo from East to West
Asi waga waga ma eh eh waga waga
 ma eh eh
Tendency suna tsibuye 'cause this is 
Africa (Africa, Africa Africa)

Tsamina mina,
Anawa a a
Tsamina mina
Tsamina mina,
Anawa a a

Tsamina mina, eh eh
Waka waka, eh eh
Tsamina mina zangalewa
Anawa a a
Tsamina mina, eh eh
Waka waka, eh eh
Tsamina mina zangalewa
This time for Africa

Django eh eh
Django eh eh
Tsamina mina zangalewa
Anawa a a

Django eh eh
Django eh eh
Tsamina mina zangalewa
Anawa a a

This time for Africa
This time for Africa

We're all Africa
We're all Africa

Learning Points:

• The lyrics within the song are mostly of a foreign language, it allows the beat to come across that distinguishes the dance genre
•  The main focus of the song is the emphasis on Africa, allowing my societal message to evidently come across throughout my music video
• There are also many phonetic sounds that are sang throughout the music video, although this will make it difficult to lip-read, it will refer to the idea of foreign-aid. 

 

Initial Ideas

Tagret Audience Research

LEARNING POINTS:

• The majority of my target audience are interested in the conventions used within the music video itself, they find it important that it reflects upon current music videos and the camera angles and shot types they use.
• My Music Video must stick to the dance genre and not include conventions of other genres also, my target audience believed this would be a little confusing and distract the core purpose behind the music video itself
• My target audience also thought that a political/societal message to support the video would make it more of a educational video, therefore, they stated that I should not have a politicai/societal message within my music video.

Current Digipak Analysis

LEARNING POINTS:

If I were to produce a digipak to support my music video, I would need to ensure that it contains images and shots from the video itself, this being something that was common throughout the digipaks I evaluated. The Digipaks must also have a common colour theme that is stuck to, Colplay's digipak being a prime example of this. The digipak would also need to be creative and adventurous- including images with edits that make it different to the music video itself. Finally, and probably most importantly, the digipak must promote the artist in general.

Video Three: Rudimental- 'These Days'

Video Two: P!nk- 'Beautiful Trauma'

Please find attached the following video including the analysis points throughout the video... 

Video One: Niall Horan- 'On The Loose'

Please find attached the following video including the analysis points throughout the video... 

Existing Track Inspiration

I have formed a list of music videos that I could possibly use for my NEA Coursework 
music video task, these all fit with the Dance genre and would also be sutiable for the
 16-24 year old target audience.

Shakira- Waka Waka

This is currently my most preferred music video that I am hoping to use the track for within my own music video. I personally believe the increasing melody and contrasting pitch make it an enjoyable and dance-worthy music video overall.

Shakira- Try Everything

Although this music video is based upon a movie, I personally enjoy the live feel and the constant increase in pitch and tone- it allows us an audience to catch the rythm and enjoy the track overall.

Avicci- Wake Me Up

Coldplay- Something Just Like This

Niall Horan- On the Loose

Anne Marie- Friends

Grace VanderWall- Moonlight

Imagine Dragons- On Top of the World

Ella Eyre- Came Here for Love

Colplay- Up and Up

 

Naughty Boy- One Chance to Dance

Preliminary Photography Task

Learning Points:
After completing the Preliminary photography task, I have learnt the different modes that I can put the Canon 700D in and how this will effect the overall quality and finish of the image itself. I have learnt how I can use different F/Modes in order to adapt the brightness of an image and also how shutter speed effects this also. Overall, the preliminary photography task has made me a lot more confident with using a Canon 700D camera, similar to the one I shall use for my Music Video NEA production.

Existing Website Analysis

Final Preliminary Evaluation

Preliminary Music Video Task

LEARNING POINTS:

On 15th March 2018, my A-Level Media class were allocated the task of creating a preliminary music video in order to gain experience with Directing, Producing and Starring in a music video itself. Firstly, we allocated roles and decided who would bring in what items of costume. We then allocacted sections of the music video itself so that we could evaluate a shot by shot breakdown of the content we needed to reproduce- our chosen song was 'What Time Is It?' from the famous musical High School Musical and this is what I produced above.

Dance Genre Research

        

 LEARNING POINTS: 

From completing this research into the Dance genre, I must convey the conventions that I stated within the presentation, the key conventions being: Fast paced editing, vibrant and colourful clothing and set and high angle establishing shots in order to provide the dance environment. I intend on using these throghout my music video production as well as ensuring that I abide by the generic conventions also.

Marketing Package Research

LEARNING POINTS:

• Ensure that my music video and website are connected and that this connection is clear throughout. Remember, there are ten marks for providing a sense of synegy
• Use similar colour schemes in my video and website, this will make it seem more continuous
• Although I am not making a digipak, use the same images on the website as you would on the digipak.

NEA Personal Deadlines

Previouse Candidate Evaluation

Shot Count Analysis Chart

Track: On Top of the World

Artist: Imagine Dragons

Record Co: Interscope and KIDinaKORNER

Release date: 13th November 2012

Shot number	Shot type	Shot length	Description	Edit to next shot
1	Long Shot	7 seconds	Young boy riding a bike	Straight Cut
2	Long Shot	3 Seconds	Members of the public watching television	Straight Cut
3	Mid Shot	2 Seconds	The young boy is moving closer to the television	Straight Cut
4	Close Up	2 Seconds	We are now viewing the television as an audience	Straight Cut
5	Extreme Close Up	4 Seconds	The television covers the whole frame	Straight Cut
6	Close Up	2 Seconds	The artist is singing the song	Straight Cut
7	Mid Shot	4 Seconds	The protagonist is now with his family	Straight Cut
8	Long Shot	1 Second	The artist is now in the car	Straight Cut
9	Long Shot	2 Seconds	The car leaves the driveway and the family are left alone	Straight Cut
10	Close Up	5 Seconds	A hippy is putting on his headband	Straight Cut

Final Music Video Track

For my final music video, I have decided to make use of the track
 'Waka Waka' by Shakira. I have done this for an array of different
 reasons, the most obvious being that it fits with the Dance genre
 and the 16-24 year old AB demographic. I also feel as though the 
subgenre of Dance that this music can be classed as suits the NEA 
brief also- having a contemporary subgenre certainly makes it more 
appealing to the target audience.

Watch the video by clicking the play button the left! What do you think?

Shot by Shot Analysis of a Dance Music Video

Please follow this link and view the Prezi to view an array of shot analyses:

https://prezi.com/view/horDy4ZcC1ycF4gq1ACn/

Prelim Planning- Shot by Shot Visual Guide

Music Video Theorists (Archer and Fraser)